About

Discover a world of unique, handmade products at a ring a day - where contemporary and organic inspirations collide to bring you personalised jewellery, geometric shapes, and nature-inspired designs. Whether it's a special occasion or just because our collection of handmade jewellery has something for everyone.

We combine traditional techniques like hand piercing and soldering with cutting-edge technology such as CAD and laser cutting to create exquisite pieces. Our range is constantly evolving to offer our customers a wide array of options to choose from.

OUR AWARDS 

2009 - Winner Design Innovation Award

2008 - Shortlisted Gift Of The Year. Second Place in jewellery section, Scotland Trade Show Spring

2007 - Best use of shell scheme stand under 6m, International Jewellery London

2006 - Art Council Grant 

2004 - 2005 - Test Marketing Grant, Prince’s Trust. Business Grant, UK Steel Enterprise and Prince’s Trust 

2000 - A Commendation in the Pewter Live Design Completion 

My journey with silver flower jewellery began during my studies in Metalwork & Jewellery at Sheffield Hallam University. The beauty of botanical forms captured my heart, and I found endless inspiration in the lush English countryside and gardens. With each delicate piece I create, I aim to capture the vivid colours and liveliness of summer so that they can be cherished forever.

Over time, my business grew and evolved, leading me to create a stunning new range of personalised jewellery that is elegant and meaningful. These pieces allow customers to express themselves by choosing any combination of letters, from initials to special words, that are then incorporated into the design. Every item is unique, affordable and truly special.

As a small business, we take pride in handcrafting each and every piece of jewellery in our workshop located in the West Midlands. We source our sterling silver from the renowned Birmingham Jewellery Quarter, ensuring that every piece is of the highest quality.

About Me -

My name is Zelda, originally from Macau, but moved to the UK in 1995. I studied Metalwork & Jewellery at Sheffield Hallam University, and did my second degree in Product/Furniture Design at Wolverhampton University, but stopped after two years when I was pregnant with my son.

After graduated from Sheffield Hallam University, I was an apprentice in both the Sheffield and Birmingham Jewellery Quarter, where I gained valuable knowledge to pave the path for my jewellery business.